See exactly how small businesses make money.
Every week we break down one real business: what it cost to start, where its customers come from and what the owner keeps. Plus a cheap-start story and one thing that's working right now.
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What lands in your inbox
The same four parts every week, so you always know what you're getting. Short enough to read before your coffee gets cold.
Every issue opens with your first name. This is a letter from two people, not a blast from a brand.
Rachel & Dalton
Sarah, the Nike logo cost $35
Hey Sarah,
- The Breakdown
- One real business, start to finish: the startup cost, how it finds customers and what it earns.
- Cheap Start Story
- The Nike logo cost $35. How one of the biggest brands on earth got its swoosh for pocket change.
- Working right now
- One lead, sales or money move that owners are getting results with this month.
- One small ask
- A question to answer, a tool to try or a win to send us.
Written for owners who do it all
Running it solo, leading a small crew or still chasing your first dollar outside a job. Every breakdown comes back to the four things you juggle.
- Leads
- Where the next customer comes from and what each one really costs.
- Sales
- Follow-ups, pricing and the conversations that turn into paid work.
- Money
- Startup costs, cash flow and what the owner actually takes home.
- Operations
- The systems and tools that keep things running when you step away.
Hi, we're Rachel and Dalton
We run small businesses out of Colorado Springs and have coached more than 800 entrepreneurs on getting customers and earning extra income.
On our YouTube channel we sit down with owners and ask what most people skip: what did it cost, what is it making, and what would you do differently? The newsletter is where we send the full numbers.
Rachel & Dalton
Questions people ask
How often will I hear from you?
Once a week.
Does it cost anything?
No. The newsletter is free.
Are you going to sell me stuff?
Now and then we'll mention something we make. You'll get at least three issues of pure value for every one that mentions an offer.
Why do you want my first name?
So every issue starts with your name instead of "Hey there." We don't use it for anything else.
Can I unsubscribe?
Yes. Every email has a one-click unsubscribe link at the bottom.